Despite working as a marketing and PR director for decades, I was definitely not prepared for all of the challenges that came with building an online business from the ground up.

So many experts in this space talk about developing PDF lead magnets and ebooks and webinars to attract leads and make sales.

They take a lot of time to develop (if you're doing everything yourself).

At the end of the day, these strategies did not perform well for me and my tiny audience.

Frustrated, I regrouped and wanted to build something simple AND effective.

My simple Google Sheet lead magnet that I launched last year has doubled my email list (that I started building in 2020) in only 8 weeks.

I wish I did this sooner!

As a marketer, I know the importance of experimenting and testing. Aside from being creative, it's the part of marketing that I love the most. Every offer that I make in my career coaching business becomes a marketing experiment.

That allows me to share with other coaches, course creators, membership owners, freelancers and influencers about what I see working, what's not working for me and what I'm going to experiment with next.

But my absolute favorite thing to do is to brainstorm ideas with others to help them generate more revenue.

Prior to becoming a full-time entrepreneur, I spent 18 years working in higher education and collegiate sports as a media relations assistant, communications director and marketing director. During that time, I also taught at a top public university.

In 2018, I quit my job to return to school full time. I earned a master’s in executive leadership with highest honors, where my main research focus was performance management. My undergraduate degree is in journalism from the University of Florida.